Magic: The Gathering and Yu-Gi-Oh!

Back in the 1990s, before we founded heo, we were obsessed with trading card games. Even back then, we expected any accessories to meet very high standards. However, our expectations remained unfulfilled, and so we began to work on our own product ideas over the years. And we’re still working on ideas some 30 years later; that’s how long we have been using trading card accessories as players. At last, the time had come in 2012. By creating the Ultimate Guard brand and bringing our product ideas to life after so many years, we have been able to meet our own high standards and – something that still gives us great satisfaction – give the player community exactly what it was looking for. After all, we weren’t the only ones with high expectations. The launch of Ultimate Guard was an instant hit with the industry, as the revenue and profits that stores generated from accessories rose sharply. How come? We have always valued the input of devoted players when it comes to product development, and their ideas and requirements are reflected in our products. Our materials and manufacturing experts and our professional product designers implement these ideas regarding design, function and sustainability with a laser-sharp focus on quality. That is what makes a big difference, and the outcome is a success that’s shared by everyone – the player community, retailers and us.