Why heo?
For over 25 years, we’ve helped shape the pop culture retail landscape — not by following trends, but by setting them.Our deep industry knowledge, trusted global network, and unmatched logistics capabilities make us more than just a distributor: we’re a strategic partner for brands and retailers who want to grow.What sets us apart? A proven track record of reliability, innovation, and fan-centric thinking — delivered at scale.
Our Unmatched Service Range & Operational Excellence
Cutting-Edge B2B Platform
Our B2B online shop is fast, efficient, and packed with useful functions and comprehensive product information, simplifying the ordering process for our customers.
Our B2B online shop is fast, efficient, and packed with useful functions and comprehensive product information, simplifying the ordering process for our customers.
Dedicated Partner Support
Benefit from the enthusiasm and expertise of our 240+ pop-culture specialists.
Personalized customer service and efficient handling of all inquiries and complaints.
Behind the scenes we are wokring on efficient digital solutions that will free up your time.
heoMEDIA: Serving the Community
Authentic Content Creation: Pop culture storytelling by fans, for fans.
In-House Production: Studio, editing, and animation all under one roof.
Brand Integration: Your message, seamlessly embedded in relevant fan narratives and platforms.
Advanced Logistics & Distribution
Expanded Market
Reach
Access our vast network of over 5,000 B2B customers across Europe and beyond, significantly broadening your distribution footprint.
Optimized Logistics & Efficiency
Leverage our advanced, robot-assisted distribution network for seamless, energy-efficient product delivery, minimizing your operational complexities.
Deep Industry
Expertise
Benefit from over 25 years of industry leadership and the insights of our dedicated pop-culture specialists, helping you navigate market trends.
Significant Growth Opportunities
Our extensive product range, customization options, and strong market presence provide a fertile ground for the substantial growth of your brand.
Reliable & Transparent Partnership
Experience an easy, straightforward collaboration model, backed by outstanding customer service and dedicated support at every step.
Commitment to Sustainability
Partner with a company that prioritizes environmentally responsible logistics, aligning with growing consumer and industry values.
What our customers say
The customer service is exceptional
We have enjoyed working with heo for many years. The well-structured website and regular email updates make ordering a real pleasure. The deliveries we receive are very carefully packaged, and if there are any questions or complaints, we always have a dedicated contact person who takes great care of everything.
What our customers say
Every day, heo helps us to grow
heo's extensive product range and customisation options have helped us to grow massively online over the last two years, as well as offline this year, and they continue to do so every day.
They are easy and straightforward to work with and their customer service is outstanding. You get an answer quickly, and complaints and enquiries are handled reliably and efficiently. I really appreciate that.
What our customers say
Finding the right approach
… has always been heo's strong point. We are proud of our long-standing partnership with heo. Created by friends with a shared passion, the company has established itself globally and set new standards by focusing on quality and innovation.
heo is continuing on this path with the transition to sustainable production, once again demonstrating that the company is a role model of German corporate culture around the world.
What our customers say
Huge selection, fair prices
… and a really excellent and dedicated customer service team, who are on hand to solve even the most difficult questions and problems as quickly as possible. We have been heo customers for ten years, and we hope our successful relationship will continue for many more to come.
What our customers say
We feel we are in very good hands with heo
Problems small and large are solved in a calm and sympathetic manner. Their expertise is evident in everything they do, and day-to-day matters, in particular the handling of defects and returns, are dealt with smoothly and with the focus firmly on the customer. We look forward to many more years of working together, and would like to take this opportunity to say thank you and wish heo well with the tasks ahead.
What our customers say
heo is our preferred distributor for several reasons
As the platform for products, placing orders and accessing retailer accounts, the heo website is very functional, secure and easy to use. The support team that assists retailers is professional and friendly, and the communication in English is excellent. The number of links to the manufacturers and the wide range of products is hugely impressive. The deliveries are packaged well and despatched quite quickly. They almost always use enough void fillers and leave enough space for the goods to ride out, as far as possible, the rough and tumble of delivery by the courier company.
And not to forget their customer service team: mistakes are rare, but we are all only human and sometimes things go wrong. Yet they always have a positive attitude when it comes to finding ways to sort things out. To sum up, heo has been there for us all the way, from our humble beginnings to the present day. And hopefully they will continue to be a professional distributor and valued and trusted partner in the years ahead.
What our customers say
heo offers a very broad selection with its extensive and varied product range
If you're looking for a large selection of merchandise, action figures, statues etc., heo is the place to go. The customer service team is always very friendly and attentive. Even when there's a problem, they're happy to help and work with me to find a solution. I have only good things to say about the many years I have worked with heo, and I would recommend them without hesitation.
What our customers say
heo is a fantastic company to work with
In all the years that we have been working with heo, there has never been a problem, and that is quite special in this day and age. On the administrative side, heo are a pleasure to work with, as is their clearly laid out management system. And most importantly, heo's friendly and professional employees respond quickly to any queries that we may have. We are very satisfied with heo and hope to continue working with them for many years to come. We can highly recommend heo's services.
What our customers say
We are more than satisfied
… with the many years of outstanding support and service we have received from heo. It's great to see that there are companies who treat their customers as equals and are quite prepared to go the extra mile for their business partners.
There's always a friendly, customer-focused and solution-oriented employee on hand to quickly help with all kinds of problems.
Insights into a different cosmos
SKUs in our assortment
30.000+
B2B customers globally
5.000+
licensed ranges
1000+
diverse brands
350+
dedicated "heonauts"
240+
international sites
9
André Guzman, Chief Business Development Officer